We investigate the incentives for subcontractors (couriers) of a transport and logistics company to report about their CO2 emissions and to implement CO2 reducing technologies. Furthermore, we try to find out whether these incentives differ between British and Dutch couriers. We find that several incentives play a significant role. Subcontractors in the Netherlands predominantly are extrinsically motivated to engage in CO2 reporting and reduction techniques. This is because they are mainly driven by regulatory compliance, energy costs and implementation costs. In contrast, British subcontractors are much more intrinsically motivated to comply. They are predominantly driven by energy costs, environmental awareness, relationship building [...]
