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National valuation of monarch butterflies indicates an untapped potential for incentive-based conservation


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James E Diffendorfer, John Loomis, Leslie Ries, Karen Oberhauser, Darius J Semmens, Brice Semmens, Kenneth J Bagstad, Josh Goldstein, Ruscena Wiederholt, Brady Mattsson, and Wayne E Thogmartin, 2013, National valuation of monarch butterflies indicates an untapped potential for incentive-based conservation: Conservation Letters.


The annual migration of monarch butterflies (Danaus plexippus) has high cultural value and recent surveys indicate monarch populations are declining. Protecting migratory species is complex because they cross international borders and depend on multiple regions. Understanding how much, and where, humans place value on migratory species can facilitate market-based conservation approaches. We performed a contingent valuation study of monarchs to understand the potential for such approaches to fund monarch conservation. The survey asked U.S. respondents about the money they would spend, or have spent, growing monarch-friendly plants, and the amount they would donate to monarch conservation organizations. Combining planting payments and [...]


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  • John Wesley Powell Center for Analysis and Synthesis




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doi doi:10.1111/conl.12065

Citation Extension

noteDiffendorfer, J.D., Loomis, J., Reis, L., Oberhauser, K., López-Hoffman, L., Semmens, D., Butterfield, B., Bagstad, K., Semmens, B., Goldstein, J., Wiederholt, R., Mattsson, B., & Thogmartin, W. (2013). National valuation of monarch butterflies suggests untapped potential for incentive-based conservation strategies. Conservation Letters. 00 (2013) 1-10. doi: 10.1111/conl.12065
journalConservation Letters

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