Beaver mimicry is a fast-growing conservation technique to restore streams and manage water that is gaining popularity within the natural resource management community because of a wide variety of claimed socio-environmental benefits. Despite a growing number of projects, many questions and concerns about beaver mimicry remain. This study draws on qualitative data from 49 interviews with scientists, practitioners, and landowners, to explore the question of how beaver mimicry projects continue to be promoted and implemented, despite the lack of comprehensive scientific studies and unclear regulatory requirements. Specifically, we investigate how these three groups differentially assess the salience, credibility, and legitimacy of evidence [...]