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To address climate change and other are sustainability imperatives, the private sector has launched various initiatives that are aimed to evaluate and reduce the impact throughout the life cycle of consumer products. Recently, multi-national retailers and manufacturers have initiated a unified approach in creating sustainable indexing programs for the products they make and sell. Often overlooked in addressing pressing sustainability imperatives such as climate change are the consumptive patterns and impact of consumer goods during the consumer use phase. This article presents an empirical study of the consumer use phase of laundry care with a specific focus on electricity consumption and carbon dioxide emissions....